AI-Driven Transformation, Compliance-Enabled Growth | Enterco Showcases Global Cosmetics Compliance Strategies and AI Solutions at the 9th CIIE

01 As Global Competition Intensifies, Compliance Becomes a Fundamental Capability for International Expansion

As Chinese cosmetics brands move beyond product exports toward global brand development, competition in overseas markets is no longer limited to products and distribution channels. It increasingly requires comprehensive capabilities in regulatory adaptation, supply chain management, and localized operations.

Yixuan pointed out that global cosmetics regulations are expanding beyond traditional product safety requirements to cover areas such as chemical management, sustainable packaging, marketing claims, and post-market responsibilities.

Compliance is no longer simply a checkpoint before a product enters the market. It is a systematic capability that spans R&D, manufacturing, packaging, marketing, and post-market management. The earlier companies establish a global compliance strategy, the better positioned they are to reduce uncertainties throughout product development and international market expansion.

02 Four Key Compliance Challenges Facing Cosmetics Companies Expanding Globally

Drawing on common challenges encountered by companies entering international markets, Yixuan examined four key areas.

Ingredient and Formulation Compliance: Yixuan discussed regulatory restrictions and updates concerning ingredients such as retinol and D5. Companies need to conduct ingredient assessments during the R&D stage, taking into account target markets, product categories, and conditions of use, so that potential compliance risks can be identified early.

Packaging and Labeling Compliance: Requirements covering multilingual labeling, ingredient declarations, and warning statements were examined alongside the EU Packaging and Packaging Waste Regulation (PPWR) and Extended Producer Responsibility (EPR) schemes. Companies should incorporate localized labeling, sustainable packaging design, and EPR responsibility management into the early stages of product development.

Product Claims and Environmental Marketing Claims: As regulators place increasing emphasis on the accuracy and reliability of consumer-facing information, companies need to establish robust systems to ensure that marketing claims are supported by appropriate evidence. Product packaging, advertisements, product detail pages, and KOL communications should all be included in a unified review process to reduce compliance risks associated with unsupported or misleading claims.

Responsible Person Requirements: Different markets have different definitions and obligations for responsible parties. Companies need to clarify the key responsibilities of relevant entities, such as the Responsible Person (RP), and establish effective procedures for pre-market documentation, post-market monitoring, and regulatory change management.

Together, these four areas form the core compliance framework for global cosmetics expansion. They also highlight the growing need for closer collaboration among internal R&D, regulatory affairs, packaging, marketing, and supply chain teams.

03 AI-Powered Global Regulatory Management for More Efficient Compliance Decisions

With a vast number of global regulations, frequent regulatory updates, and increasingly complex requirements across markets, traditional management approaches that rely heavily on manual research and item-by-item comparisons are becoming less capable of supporting companies' multi-market expansion strategies.

During the presentation, Yixuan introduced Enterco's digital solutions, built around a global regulatory database and AI technology.

Matrix Global Regulatory Database: Integrating official regulatory frameworks from multiple markets, including the EU, the US, and ASEAN, Matrix enables simultaneous formulation reviews across multiple markets with a single operation. It helps companies move compliance reviews further upstream, from the pre-market stage to the early sampling and prototyping stage, significantly shortening review cycles.

CosReg Cosmetics Compliance AI Assistant: Covering more than 2,500 regulations and standards, 44,000+ indexed ingredients, 8,000+ ingredient safety data records, and 25,000+ real-world enforcement cases, CosReg supports ingredient searches, formulation reviews, and regulatory Q&A, helping users conduct regulatory research and make compliance assessments more efficiently.

From fragmented information searches to systematic data management, and from experience-based manual assessments to AI-assisted risk identification, digital technologies are creating new possibilities for global regulatory compliance management.

04 Combining Professional Expertise and Technology to Support Chinese Cosmetics Brands Going Global

As Chinese cosmetics companies move from entering overseas markets to building sustainable global businesses, international expansion is entering a new phase—one increasingly defined by long-term value creation and comprehensive operational capabilities.

As a professional service provider in global cosmetics compliance, Enterco remains committed to building on global regulatory expertise, driving innovation through digital technologies, and delivering full-lifecycle compliance services. Through this integrated approach, Enterco continues to help companies improve global market access and the efficiency of their compliance management.

Looking ahead, Enterco will continue to advance the integration of artificial intelligence and professional compliance services, leveraging digital technologies to enhance global compliance efficiency and support Chinese cosmetics brands in achieving more resilient and sustainable growth in international markets.