Enterco at CBE Hangzhou 2026: Advancing Global Beauty Compliance Through Digital Innovation

01 | Navigating Global Regulations and Addressing Market Entry Challenges

During CBE Hangzhou 2026, Yixuan Chen, Marketing and Supply Chain Director at Enterco, delivered a presentation on global cosmetics compliance and the regulatory challenges facing beauty brands expanding internationally.

Entering a new market does not mean that an established compliance strategy can simply be replicated. Changes in target markets, sales channels, product classifications, and responsible entities may all bring different requirements for formulations, labeling, and market entry documentation.

Drawing on regulatory frameworks in the European Union, the United States, Taiwan, and other major markets, Chen examined key regulatory differences and common compliance risks. Her presentation covered ingredient restrictions, labeling requirements, product claims, and the designation of responsible entities, helping businesses better understand and navigate the distinct regulatory requirements of each market.

More importantly, these compliance considerations do not exist in isolation. From market positioning and formulation development to packaging, labeling, product claims, market entry, and post-market management, compliance must be integrated throughout the entire product lifecycle.

02 | Introducing Two New Solutions for Digital Compliance

As regulatory differences multiply across markets, SKUs, and formulation versions, the challenge for businesses extends beyond understanding the rules. The greater priority is applying regulatory knowledge efficiently and consistently across everyday operations.

At CBE Hangzhou 2026, Enterco introduced two solutions designed to address different compliance needs.

EntercoMatrix: Global Formula Compliance System

Powered by a comprehensive global regulatory database, EntercoMatrix enables businesses to assess cosmetic formulations against regulatory requirements across multiple markets. The system provides structured compliance assessment results covering relevant regulatory lists, concentration limits, substances of concern, and other key compliance considerations.

cosreg.ai: AI-Powered China Cosmetics Regulatory Assistant

Also showcased at the event was cosreg.ai, an AI-powered assistant dedicated to Chinese cosmetics regulations. Bringing together ingredient searches, formula compliance checks, registered and filed product searches, and regulatory Q&A, cosreg.ai makes regulatory, ingredient, and product information more accessible through intuitive AI-powered interactions.

The two solutions address distinct yet complementary compliance needs. EntercoMatrix supports structured compliance assessments across enterprise workflows, while cosreg.ai provides a streamlined, accessible tool for everyday regulatory inquiries across teams.

Together, they help transform complex regulatory requirements and specialist compliance expertise into digital capabilities that businesses can easily access, apply, reuse, and continuously improve.

03 | Connecting with the Industry and Shaping the Future of Compliance

Throughout the exhibition, Enterco welcomed industry professionals from beauty brands, R&D teams, supply chain organizations, and other sectors to its booth. These face-to-face exchanges provided an opportunity to explore practical compliance challenges and discuss how digital solutions can be applied to real-world business scenarios.

As beauty companies expand into more international markets, compliance increasingly involves managing complex and evolving relationships between regulatory requirements, products, and business operations. Looking ahead, global compliance capabilities will need to go beyond individual product submissions or one-time assessments to provide continuous support throughout product development, market entry, and international operations.

Enterco remains committed to combining regulatory expertise, data, and technology to embed compliance more effectively into business workflows, providing long-term support for Chinese beauty brands as they expand their global presence.