Enterco Hosted the [Makeup for the World] : 2026 Cosmetics Export Compliance Seminar (Hangzhou)

■ Global Market Trends and Strategic Direction

Enterco co-founder Vian Fang provided an in-depth analysis of global cosmetics market trends for 2025. The global market is entering a phase of high-quality growth, with the market size projected to exceed $450.2 billion in 2026. Growth drivers are shifting from sales volume to price increases and product structure optimization.

China's cosmetics exports exhibit a distinct characteristic of "makeup and fragrance leading the way," while emerging markets such as Southeast Asia, India, the Middle East, and Latin America are becoming the most promising growth engines, leveraging demographic dividends, e-commerce booms, and consumption upgrades. Based on the analysis of global cosmetics market trends, Fang offered core strategic advice to companies expanding overseas, including regional specialization and embracing a dual approach of "atmosphere" and "efficacy."

■ North American Market

North American compliance expert Ms. Yao focused on interpreting the revolutionary changes brought about by the U.S. Cosmetic Modernization Regulatory Act of 2022 (MoCRA). She pointed out that MoCRA establishes a mandatory facility registration and product listing system, and grants the FDA mandatory recall powers and record-checking rights. Companies must clearly define the roles of the "Responsible Person" (RP) and the "U.S. Agent," and ensure that labels include information such as adverse event reports and contact persons within the U.S. Ms. Yao also pointed out that the core compliance actions for cosmetics exported to North America lie in strictly distinguishing between cosmetics and OTC drugs, closely monitoring stringent state regulations, and paying attention to the CNF and NSN dual-track notification system for entering the Canadian market.


■ European Market

European compliance expert Ms. Mao systematically reviewed the framework of the EU Cosmetics Regulation (EC) No 1223/2009. She emphasized that the cornerstone of the EU market lies in designating a Responsible Person (RP) located within the EU, responsible for product safety, CPNP notifications, and the completeness of the Product Information Document (PIF). The Cosmetic Safety Report (CPSR) within the PIF is the core of proving product safety and compliance claims. Furthermore, when exporting cosmetics to the UK, it's important to note that the UK has established an independent SCPN notification system. Companies entering the UK market must repeat the compliance procedures they performed in the EU, designating a UK RP and making separate notifications.

■ ASEAN Market

ASEAN compliance expert Mr. Wang analyzed the regional integration framework of the ASEAN Cosmetics Directive (ACD), pointing out that its core is the pre-market notification system, but implementation varies from country to country. He specifically reminded that different countries have slightly different entry requirements; for example, some regions have warehouse inspection requirements, and some regions require product labels to include the notification certificate number.

Mr. Wang systematically reviewed the cosmetics compliance entry thresholds in key countries such as Indonesia, Thailand, Vietnam, and Singapore. Indonesia's regulations are particularly stringent, with a non-parallel "serial" entry process. Companies must first pass BPOM's warehouse site audit (PSB) before proceeding with subsequent account and factory registration and product notification (Notify) steps. He emphasized that mandatory halal certification in Indonesia will officially take effect in 2026, requiring companies to plan ahead.

■ Middle East and Russia

Mr. Wang, a compliance expert for the Middle East and Eurasian Economic Union, shared the compliance entry requirements for the two distinctive markets of the Middle East and Russia. For Gulf Cooperation Council (GCC) countries, products must first comply with GSO regional standards, but market access must be completed independently in each country.

For the Eurasian Economic Union (EAEU, with Russia at its core), most products require a Declaration of Conformity (DoC), while 13 categories of high-risk products, such as children's products and skin-whitening products, require more stringent National Registration (SGR). He specifically stressed that from 2025, Russia will mandate the implementation of the "Honest Mark" QR code traceability system, requiring relevant products to bear a Data Matrix QR code; otherwise, they cannot clear customs or be sold.

■ South American Market

South American compliance expert Ms. Lü clearly outlined the three major regulatory systems in South America: the independent regulations of Mexico/Chile, the mutual recognition and notification system of the Andean Community (CAN), and the unified standards system of Mercosur, led by Brazil. She also shared core insights into the South American market. She emphasized that in the Andean Community (such as Colombia and Peru), companies can effectively utilize the mutual recognition mechanism of "one country notifies, multiple countries recognize," significantly improving market access efficiency. Brazil officially legislated a complete ban on animal testing for cosmetics on July 30, 2025, requiring companies to adjust their safety assessment strategies.

■ Global Efficacy Claim Compliance

Chen Xiaoxiao, head of the Innoderm Efficacy Evaluation Laboratory, addressed the core pain point for brands going global—efficacy claims. She compared the essential differences between the four regulatory paradigms: China's "pre-approval system," the US's "post-enforcement system," and the EU and ASEAN's "responsible entity system," providing targeted core advice for companies going global.