The significant growth of China's imported general cosmetics market in 2023 swept away the sluggishness of the previous two years, showing new vitality and development trends, and marking the gradual adaptation of imported cosmetics to China's new cosmetic policies. The following is a detailed analysis of the imported general cosmetics data.
Overview of newly filed imported general cosmetics
In 2023, China's imported general cosmetics market saw a new lease of life. The total filing number reached more than 12,500, an increase of 10% compared to 2022.
With the implementation of the new cosmetics policy in 2021, the industry experienced a brief decline but rebounded slightly in 2023, showing the resilience and potential of China's cosmetics industry.
Top 15 filers of imported general cosmetics
In the past year, more than 1,400 enterprises participated in the filing of imported general cosmetics. Among them, LG H&H topped the list in terms of filing volume, followed closely by internationally renowned enterprises such as Dior and Chanel.
What’s more, the top 15 enterprises in terms of filing volume accounted for about 22% of the total filing volume, showing the important position of these industry leaders in the market.
Imported general cosmetic filing in each province
As for filing province distribution, 65% of the imported general cosmetics completed the filing in Shanghai, followed by Guangdong, Beijing, and Zhejiang.
Top 15 production enterprises of imported general cosmetics
In terms of production enterprises, more than 1,800 enterprises participated in producing imported general cosmetics, among which LG H&H also ranked first in the production number of filed products, followed by Estee Lauder, Dior, and other enterprises.
According to statistics, the number of filed products produced by the top 15 enterprises accounted for 23% of the total number of filed products.
Place of origin of imported general cosmetics
About 23% of imported general cosmetics were produced in South Korea, followed by France with about 22%. Compared to 2022, some countries such as Pakistan and Portugal did not continue to produce new imported products, while enterprises from the United Arab Emirates, Ireland, and Austria participated in producing imported cosmetics in 2023.
Production mode of imported general cosmetics
The production mode of imported general cosmetics was mostly based on OEM/ODM, with overseas production entrusted by overseas enterprises occupying 68%, self-production by filers accounting for 27%, and overseas production entrusted by domestic enterprises accounting for about 5%.
Efficacy categories and site of action of imported general cosmetics
From the perspective of efficacy categories, moisturizers were firmly in the first place, with make-up cosmetics and perfume products performing well. Facial products accounted for 41%, while hair and eye products had a relatively low share.
(Note: Only for products with published efficacy summaries by January 15, 2024）
Top 15 commonly used ingredients in imported general cosmetics
Regarding ingredients, the use rate of fragrance (FRAGRANCE and PARFUM) in imported general cosmetics reached 63%. Meanwhile, the use of moisturizers and colorants has also slightly increased.
(Note: Frequency of use of ingredients = use times of ingredients in imported general cosmetics / total number of filed imported general cosmetics)
Top 20 commonly used plant ingredients in imported general cosmetics
The usage of plant extracts is positively correlated with plant sources and place of origin preferences, with Butyrospermum Parkii (Shea) Butter having the highest usage rate, followed by Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, and Centella Asiatica Extract.
(Note: Frequency of use of plant ingredients = use times of plant ingredients in imported general cosmetics / total number of filed imported general cosmetics)
Commonly used preservatives in imported general cosmetics
As for preservatives, the usage rate of phenoxyethanol was as high as 38%, and food preservatives such as sodium benzoate and potassium sorbate were also popular.
(Note: Frequency of use of preservatives = use times of preservatives in imported general cosmetics / total number of filed imported general cosmetics)
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