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Analysis of Cosmetic Labeling Compliance (2)

This article mainly analyzes the Chinese name of the product and the scope of application on the cosmetic label.


The Chinese name of cosmetics is generally composed of three parts: brand name, generic name, and attribute name. It shall be labeled and marked in a prominent position on the visible position of sales packaging, and at least one place shall be introduced with guide words.


It should be noted that the Chinese name of cosmetics shall not be named with letters, Chinese pinyin, numbers, symbols, etc., except for registered trademarks, sun protection factor, color number, serial number, or other letters, Chinese pinyin, numbers, symbols, etc. that must be used. The registered trademark in the Chinese name of cosmetics uses letters, Chinese pinyin, numbers, symbols, etc., its meaning shall be explained on the visible face of the sales package.


Brand name

1. The medical effect or the efficacy that the product does not have shall not be claimed in the form of a brand name.

E.g. 小护士玫瑰滋润露 The word in red font is related to medical terms and cannot be used for brand names.


2. The words that imply certain kinds of raw materials are used as the brand name.

If such raw materials are contained in the product formula, the purpose of use shall be explained on the visible surface of the sales package.

E.g. 玫瑰牌身体乳 The word in red font is the name of the flower (Rose), which is also used in the product as an ingredient. And the cosmetic label shall add words to explain its purpose. For example: Rose refers to the rose extract in the formula, which acts as a moisturizer.


If such raw materials are not contained in the product formula, it shall be labeled and marked definitely on the visible surface of the sales package that such raw materials are not contained and relevant words are only used as a brand name.

E.g. 玫瑰牌润肤霜 The word in red font is just used as a brand name. The cosmetic label also needs to be explained. For example: Rose is not contained in the product formula, and is only used as a brand name.


Generic name

Generic names shall be accurate and objective. It can be the words that indicate product raw materials or describe the purpose and site of action.


1. The specific names of raw materials or words indicating the category of raw materials shall be consistent with the ingredients of the product formula, and the raw materials efficacy in the product shall be consistent with the product efficacy claim.

E.g. 恩特玫瑰保湿水 玫瑰=Rose

The efficacy of the raw material (rose) is consistent with the product efficacy claim.


2. The name of the animal, plant, or mineral is used to describe the flavor, color, or shape of the product, the formula may not contain this raw material. Generic names may use the name of the animal, plant, or mineral along with the fragrance, color, or shape. Or the information may be noted after the attribute name.

E.g. 恩特玫瑰香润肤身体乳

玫瑰香=Rose fragrance It can be used for the generic name or as a supplement after the attribute name.


Attribute name

Attribute names shall indicate the actual physical property or form of the product and remain consistent with the product classification code (product dosage form).

For example, if the content is liquid, the attribute name shall not be named "cream" or "lotion".


Supplementary information: other information that needs to be marked, including color or color number, SPF, smell, applicable hair quality, skin quality, or specific groups of people, etc., shall be noted after the attribute name.


Scope of application of cosmetics

The scope of application of cosmetics includes applicable hair quality, skin quality, or specific groups of people, etc., which are non-mandatory labeling content. The enterprise can decide whether to label it or not according to its own needs.

When the scope of application is not marked, the product is applicable to the general population (excluding children, pregnant women, and lactating women) and normal skin (excluding sensitive skin).


Attentions for labeling the scope of application of cosmetics

The scope of application shall be clearly marked with the applicable hair quality, skin quality, or people. Expressions such as "multiple skin quality" and "multiple hair quality" that cannot clearly define the specific application scope shall not be used.


Expressions that express or imply the product is applicable to children, such as "suitable for the whole family", "suitable for all people", "available for men and women, old and young" and similar labels, shall be supervised as children’s cosmetics.


Expressions that express or imply the product is applicable to pregnant and lactating women, shall be supervised in accordance with special cosmetics with new functions.


Expressions that express or imply the product is applicable to sensitive skin, such as "mild formula", "tear-free formula", "suitable for all skin quality", "suitable for sensitive skin", etc. An Efficacy evaluation test shall be conducted and the summary of the relevant efficacy evaluation report shall be submitted.

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